Made to Stick Why some ideas take hold and others come unstuck By Chip Heath, Dan Heath & Drive The Surprising Truth About What Motivates Us By Daniel H. Pink 2 Books Collection Set

Made to Stick Why some ideas take hold and others come unstuck By Chip Heath, Dan Heath & Drive The Surprising Truth About What Motivates Us By Daniel H. Pink 2 Books Collection Set

Marsoni

M251S

$16.99

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Made to Stick Why some ideas take hold and others come unstuck By Chip Heath, Dan Heath & Drive The Surprising Truth About What Motivates Us By Daniel H. Pink 2 Books Collection SetDescription Made to Stick Why some ideas take hold and others come unstuck: Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria how a gifted sports reporter got people to watch a football match by showing them

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